Ugg launches footwear collection with NewJeans’ Hanni
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California-based lifestyle brand Ugg has launched a sandal collection, GoldenRise, in partnership with K-pop girl group NewJeans’ member, Hanni.
The GoldenRise has a customizable strap that can be worn three ways: as a slide, slingback, or wrap sandal. According to the brand, the collection has 100 per cent recycled polyester straps that adjust over the top of the foot, and the back strap may be wrapped around the ankle, switched for a shorter slingback, or removed completely to create a slide.
“Rooted in joy, renewal, vibrancy, and warmth, Ugg and Hanni explore the magnetic, effortless feeling that is ‘Big Spring Energy,’” the brand said in a statement.
The GoldenRise sandal, which Hanni wears in the global Spring/Summer 2025 campaign, is available on Ugg’s website, at Ugg stores, and at select wholesale retailers nationwide.
Ugg employed leftover leathers and suedes in a new footwear line last year in reaction to the previous seasons’ overstock.
Questions & Answers
Q.What is the key feature of the new GoldenRise sandal collection?
What is the key feature of the new GoldenRise sandal collection?
The GoldenRise sandals feature a customizable strap. This strap can be worn in three different ways: as a slide, a slingback, or a wrap-around sandal, offering versatility to the wearer.
Q.What materials are used for the straps in the GoldenRise collection?
What materials are used for the straps in the GoldenRise collection?
The collection uses straps made from 100 per cent recycled polyester. These straps are designed to adjust comfortably over the foot, enhancing both fit and sustainability.
Q.Where can customers purchase the new GoldenRise sandal collection?
Where can customers purchase the new GoldenRise sandal collection?
The GoldenRise sandal collection is available for purchase on Ugg's official website. It can also be found at Ugg stores and through select wholesale retailers across the country.
Q.How did Ugg address overstock from previous seasons last year?
How did Ugg address overstock from previous seasons last year?
Last year, Ugg introduced a new footwear line that utilised leftover leathers and suedes. This initiative was a direct response to manage and repurpose overstock materials from prior collections.
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