Ugg Asia to take on new store concept
In this article (5)
American footwear retailer Ugg’s new global retail store concept – part of the brand’s largest re-launch in 37 years – will be introduced in Ugg Asia outlets this year.
Coinciding with the 10th anniversary of Ugg’s New York flagship store in SoHo, the new 263 sqm retail concept store opened at Disney Springs, Walt Disney World Resort, Florida.
The store was designed by Checkland Kindleysides to be scalable so it can fit different formats from wholesale to showroom spaces.
The concept honours the footwear’s history, says Stefano Caroti of clothing/footwear giant Deckers Brands, which owns Ugg.
“The inspiration came from the Californian roots of the brand, its connections to nature and its modernist vibe – a sense of stylish living that’s both ‘off duty’ and ‘on air’,” says Checkland Kindleysides creative director Joe Evans.
“The store offers a relaxing social environment that radiates the Ugg brand’s luxurious warmth, engages through sensorial brand storytelling and invites you to enjoy the good things in life with good people.”
Meanwhile, the new look will roll out in Shanghai and Tokyo toward the end of this year.
Questions & Answers
Q.Which company designed Ugg's new global retail store concept?
Which company designed Ugg's new global retail store concept?
The new retail store concept for Ugg was designed by Checkland Kindleysides. This design is scalable, allowing it to adapt to various formats, from wholesale to showroom spaces, across different locations.
Q.What is the inspiration behind the new store concept?
What is the inspiration behind the new store concept?
The inspiration for the new store concept comes from Ugg's Californian roots, its connection to nature, and a modernist vibe. It aims to evoke a sense of stylish living that is both 'off duty' and 'on air'.
Q.When will the new store concept be introduced in Shanghai and Tokyo?
When will the new store concept be introduced in Shanghai and Tokyo?
The new look for Ugg stores will roll out in Shanghai and Tokyo towards the end of this year. These will be among the first Asia outlets to adopt the redesigned retail concept.
Q.Where did the first new concept store open?
Where did the first new concept store open?
The first new 263 sqm retail concept store opened at Disney Springs, Walt Disney World Resort in Florida. This opening coincided with the 10th anniversary of Ugg's New York flagship store.