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UC browser grabs over 50 percent market share in Indonesia

By Wei ZhangIndonesia
1 min read
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Coinciding with its consistent rise in overseas markets, UCWebInc, the global leading provider of mobile Internet software and services and maker behind UC Browser, has hit a new milestone in Indonesia.

The browser has clocked in 55.27 percent monthly page-view market share as of 2015 year-end, as per StatCounter. The announcement comes on the heels of another feat, where UC Browser became the world’s second most popular mobile browser with 18.6 percent monthly page-view market share in December 2015. UC Browser is already the undisputed leader in the Indian market with over 55 percent market share, according to StatCounter.

Looking ahead, Kenny Ye, Director of UCWeb International Business, said: “We’re going to sustain our development by enlarging our network of local partners besides keeping innovating our product. All those learnings from partnerships with e-tailers, content providers, etc. last year have made us remain steadfast in increasing our commitment to the local community.”

As of today, one of every two mobile pages viewed in Indonesia is processed by UC Browser, and it has become the crucial artery in the country’s mobile traffic. The achievement comes about half year after UC Browser secured first place in the local industry.

Looking back at Indonesia’s mobile browser market in 2015, StatCounter shows that only UC Browser continued a growth trajectory to climb 3 percentage points per month on an average throughout the year. The browser closed out the year 2015 by doubling its market share compared with its share in early 2015 when it took the championship.

UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world.

Questions & Answers

Q.

What is UC Browser’s market position globally, and which other major market does it lead?

A.

Globally, UC Browser became the world’s second most popular mobile browser in December 2015 with 18.6 percent monthly page-view market share. It is also the undisputed leader in the Indian market, holding over 55 percent market share.

Q.

What were UCWeb’s key strategies for maintaining its growth and development in Indonesia going forward?

A.

UCWeb plans to sustain its development by enlarging its network of local partners and continuing to innovate its product. Learnings from partnerships with e-tailers and content providers are central to increasing commitment to the local community.

Q.

How did UC Browser's market share in Indonesia change throughout 2015?

A.

UC Browser consistently grew its market share in Indonesia during 2015, climbing an average of 3 percentage points per month. By the end of 2015, it had doubled its market share compared to its position in early 2015.

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