UberJEK Launched in Jakarta
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UberJek, an app-based transport service, has officially started operation on Sunday, May 15. Aris Wahyudi, UberJEK’s co-founder, claims cheaper tariffs compared to its competitors.
“Our tariff is different from those of the competitors. Our tariff will continue to drop from the first kilometer,” Aris said after UberJEK launch at Euro Management Indonesia, Sunday, May 15, 2016.
He illustrated that on kilometer 1-5, the tariff is Rp2,500 per kilometer; on kilometer 6-10, it’s Rp2,000; above 11 kilometers, customers will be charged for Rp1,500 per kilometer.
He added, other benefit of using UberJEK is no minimum tariff set for short distance travels. Thus, customers wanting to travel within 1 kilometer can pay Rp2,500. “We do not set a minimum distance, unlike our competitors. The benefit of using UberJEK is in short distance travels.”
To attract customers, in addition to cheaper tariffs, UberJEK also entices its customers with giveaways. It is part of the promotional strategy to introduce UberJEK to the market. UberJEk claims to have earmarked seven million smartphones as giveaways for customers.
UberJEK was founded by Aris and three other Indonesian businessmen in late October 2015. Aris said UberJEK services can now be enjoyed in 30 cities in Indonesia with a total of 2,200 drivers.
Questions & Answers
Q.What date did UberJEK officially start operations?
What date did UberJEK officially start operations?
UberJEK officially started operations on Sunday, May 15. The launch event was also held on this date at Euro Management Indonesia in 2016.
Q.What is UberJEK's pricing structure for journeys exceeding five kilometres?
What is UberJEK's pricing structure for journeys exceeding five kilometres?
For journeys between six and ten kilometres, the tariff is Rp2,000 per kilometre. If the journey is over eleven kilometres, customers will be charged Rp1,500 per kilometre.
Q.How many drivers does UberJEK currently have and in how many cities do they operate?
How many drivers does UberJEK currently have and in how many cities do they operate?
UberJEK currently has 2,200 drivers providing services. Their services can be enjoyed in 30 cities across Indonesia, according to co-founder Aris Wahyudi.
Q.What is one of the promotional strategies UberJEK is using to attract customers?
What is one of the promotional strategies UberJEK is using to attract customers?
To attract customers, UberJEK is offering giveaways as part of its promotional strategy. They claim to have earmarked seven million smartphones to give away to customers.
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