Two new floors for Onitsuka Tiger Shinjuku

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Onitsuka Tiger Shinjuku store will open on Friday with an interior design that fuses traditional and futuristic along with eastern and western worlds, reflecting the sports fashion brand’s design philosophy.
Its black-toned exterior makes its simple white name sign and gold logo stand out, while the entrance is framed with a subtle black and grey weave pattern.
Staple items and the Nippon Made series are displayed on the ground floor, with clothing and accessories upstairs. The store is close to the NeWoMan shopping complex, Takashimaya Department Store and Japanese lifestyle store Tokyu Hands.
To celebrate its opening, Onitsuka Tiger Shinjuku will offer a special on its white-and-blue California 78 Vin model. The retro design, based on shoes made when Japan was in the midst of a jogging boom, features tricolour stripes and reflective heels.
Onitsuka Tiger India last month opened its first monobrand store, in Mumbai’s Palladium Mall.
Questions & Answers
Q.Where in Shinjuku will the new Onitsuka Tiger store be located?
Where in Shinjuku will the new Onitsuka Tiger store be located?
The new store is situated close to the NeWoMan shopping complex, Takashimaya Department Store, and the Japanese lifestyle store Tokyu Hands. Its exact address within Shinjuku is not specified in the article.
Q.What special offer will be available for the store's opening?
What special offer will be available for the store's opening?
To celebrate its opening, Onitsuka Tiger Shinjuku will offer a special deal on its white-and-blue California 78 Vin model. This retro design features tricolour stripes and reflective heels.
Q.What items will be sold on the ground floor of the new store?
What items will be sold on the ground floor of the new store?
The ground floor of the Onitsuka Tiger Shinjuku store will display staple items and products from the Nippon Made series. Clothing and accessories will be available on the upper floors.
Q.What is the design concept for the store's interior?
What is the design concept for the store's interior?
The interior design of the Onitsuka Tiger Shinjuku store aims to fuse traditional with futuristic elements, along with eastern and western influences. This approach reflects the brand's overall design philosophy.
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