Two new floors for Onitsuka Tiger Shinjuku

Onitsuka Tiger Shinjuku store will open on Friday with an interior design that fuses traditional and futuristic along with eastern and western worlds, reflecting the sports fashion brand’s design philosophy.

Its black-toned exterior makes its simple white name sign and gold logo stand out, while the entrance is framed with a subtle black and grey weave pattern.

Staple items and the Nippon Made series are displayed on the ground floor, with clothing and accessories upstairs. The store is close to the NeWoMan shopping complex, Takashimaya Department Store and Japanese lifestyle store Tokyu Hands.

To celebrate its opening, Onitsuka Tiger Shinjuku will offer a special on its white-and-blue California 78 Vin model. The retro design, based on shoes made when Japan was in the midst of a jogging boom, features tricolour stripes and reflective heels.

Onitsuka Tiger India last month opened its first monobrand store, in Mumbai’s Palladium Mall.