Two foreign brands dominate personal hygiene market in Vietnam
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Among the 10 most popular personal care brands in the country, Diana and Kotex hold a whopping 80 percent of the domestic market share.
Unicharm, the Japanese company which owns the Diana brand, has been in Vietnam for 27 years.
Diana brand products earned revenues of VND5 trillion ($218 million) in 2016, up 10.6 percent over 2015, for a net profit of VND819 billion ($35.7 million), making it the market leader by far.
In second place is the Kotex brand, owned by the U.S. based Kimberly-Clark Corporation, which reported revenues of VND4.9 trillion ($214 million) in 2016, a year-on-year increase of 9 percent, for a net profit of VND485 billion ($21 million).
With a large proportion of young people in its population of 93 million, both brands expect the Vietnamese market for personal sanitation products to grow significantly in the coming years.
Questions & Answers
Q.What percentage of the personal hygiene market do Diana and Kotex collectively control in Vietnam?
What percentage of the personal hygiene market do Diana and Kotex collectively control in Vietnam?
Diana and Kotex dominate the personal hygiene market in Vietnam, collectively holding 80 percent of the domestic market share. This positions them as the two leading brands in the sector.
Q.What were Diana's revenues and net profit in 2016, and how much did they increase from the previous year?
What were Diana's revenues and net profit in 2016, and how much did they increase from the previous year?
Diana's revenues in 2016 were VND5 trillion ($218 million), an increase of 10.6 percent over 2015. The brand reported a net profit of VND819 billion ($35.7 million) in the same year.
Q.Who owns the Kotex brand, and what were their financial results in Vietnam for 2016?
Who owns the Kotex brand, and what were their financial results in Vietnam for 2016?
The Kotex brand is owned by the U.S.-based Kimberly-Clark Corporation. In 2016, Kotex reported revenues of VND4.9 trillion ($214 million) and a net profit of VND485 billion ($21 million).
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