Skip to content
General

Twitter begins testing new grouped follow feature on Android

By Sarah Chen
1 min read
Twitter Feed
Twitter Feed
In this article (5)

Twitter is constantly testing out new features across its mobile apps. Most recently it made some changes to its automated cropping feature and started testing a ‘read before sharing’ prompt on iOS.

Today, the social media platform has announced another test.

Available to a select number of Twitter for Android users, the latest Twitter feature involves a suggestion to follow a group of relevant accounts on the profile page of someone you’ve just followed.

The accounts can all be followed at once with a simple tap, or users can choose to remove the ones they aren’t interested in. Twitter’s algorithm presumably generates the list of accounts based on what content each one shares.

The feature replaces the existing suggestion box which lists three users and provides the option to see more relevant accounts.

Twitter has provided no further information about the test, but if it proves popular among users the feature could eventually makes it way over to iOS through testing before expanding to all users.

Questions & Answers

Q.

Which users are currently able to test this new grouped follow feature?

A.

A select number of Twitter for Android users have access to this new feature for testing. It is not currently available to all users or on other platforms.

Q.

How does Twitter determine which accounts are suggested in a group?

A.

Twitter's algorithm is presumed to generate the list of suggested accounts. This generation is likely based on the content that each individual account shares.

Q.

Does this new feature replace an existing function on the platform?

A.

Yes, this new grouped follow feature replaces the existing suggestion box. The previous box listed three users and offered an option to view more relevant accounts.

Reader pulse

What's your take on Twitter's 'group follow' feature?

23,246 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready