Tunique Hong Kong eyes Paris
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Paris-raised jewellery designer Amandine de Mascarel is plans to take her unique Hong Kong retail concept back to the home of fashion.
de Mascarel already has three Tunique boutiques in Hong Kong and says a fourth will open in Causeway Bay in about one month from now.
And she has revealed to Inside Retail Asia she wants to open a store in Paris, one of her home countries – she was born in Korea, raised in France and now lives in Hong Kong where she is building a retail brand.
She describes Uber Tunique – the brand of her larger showcase stores – as a “one-stop, multi-trend lifestyle shop where ethnic chic meets edginess, glam, bohemian and kitsch”.
Uber Tunique is “an emporium of stylistic exploration that defines the very essence of founder Amandine de Mascarel and her natural instinct for creativity and style”.
Prior to opening her stores, de Mascarel worked with global brands including Louis Vuitton and L’Oreal in Paris.
While starting with affordable jewellery, de Mascarel has expanded her concept to include home products, décor, fragrances and textiles, allowing customers to create one-off costume jewellery pieces, as well as a coordinated home environment that truly defines their own individual style. She wants Uber Tunique to be known as ‘the’ Hong Kong gift destination.
The first Uber Tunique lifestyle concept stores opened last year in Central and Wanchai along with a Tunique Jewellery and Accessories store in Repulse Bay.
The new store in nearby Causeway Bay will take the network to four.
The stores are at: Uber Tunique: Central: 7 Mee Lun St, Shop B; Wanchai: 3 St. Francis St; Tunique: 28 Beach Rd, The Pulse Mall, Repulse Bay.
Questions & Answers
Q.What is Amandine de Mascarel's background before establishing Tunique?
What is Amandine de Mascarel's background before establishing Tunique?
Before opening her own stores, Amandine de Mascarel gained experience working with well-known global brands. These included Louis Vuitton and L’Oreal, both based in Paris.
Q.What is the core concept of Uber Tunique stores?
What is the core concept of Uber Tunique stores?
Uber Tunique stores are described as 'one-stop, multi-trend lifestyle shops'. They aim to blend various styles like ethnic chic, edginess, glam, bohemian, and kitsch, offering a diverse exploration of style.
Q.What product ranges are available at Tunique stores beyond jewellery?
What product ranges are available at Tunique stores beyond jewellery?
While starting with affordable jewellery, Tunique has expanded its offerings. Customers can now find home products, décor, fragrances, and textiles, allowing for custom jewellery and coordinated home environments.
Q.How many Tunique retail locations are currently operating in Hong Kong?
How many Tunique retail locations are currently operating in Hong Kong?
There are currently three Tunique boutiques in Hong Kong. A fourth store is planned to open in Causeway Bay in about one month, bringing the total to four outlets.
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