Tumi select APAC to launch first experimental virtual store
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TUMI, the leading international travel, lifestyle, and performance luxury brand, launches the breakthrough TUMI Virtual Store to debut its Spring 2021 collection, delivering an immersive and enhanced omnichannel experience to customers in Asia Pacific and the Middle East.
Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store inspires customers to embark on a journey through thoughtfully designed interactive touchpoints. Guests can explore the Virtual Store’s life-like visual presentation to discover TUMI products via 360° 3D and AR implementations and shop the Spring 2021 collection. They can engage with shareable social photo moments at TUMI’s Magic Mirror and play Instagram and WeChat mini-games.
Further enhancing the overall TUMI O2O (“Online to Offline” also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask questions and place orders, or via the connected local e-commerce websites. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.
With the goal of being everywhere, the customer is, the Virtual Store adds another dimension to TUMI’s evolving omnichannel retailing approach. As another pioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout its first-ever Regional Livestream Event, bringing all APAC and Middle East customers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th February 2021: https://virtualstore.tumi-asia.com/
“The TUMI Virtual Store is an incredible milestone for the brand. For the last few years, we have been pioneering new digital experiences and looking to enhance and elevate the customer journey. Our new Virtual Store is part of this holistic approach to connect with customers wherever they are. Accelerated digitization and shifting customer habits brought on by 2020 have reinforced this direction and shown that we must continue to create exciting, meaningful interactions both in the physical and digital worlds.
Through the TUMI Virtual Store and our Regional Livestream Event, we are excited to welcome fans to experience the latest innovation from TUMI and our new Spring 2021 collection,” says Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.
Questions & Answers
Q.Which regions are currently able to access the new TUMI Virtual Store?
Which regions are currently able to access the new TUMI Virtual Store?
The TUMI Virtual Store is being launched for customers in Asia Pacific and the Middle East. These regions will be the first to experience the new digital retail offering.
Q.How will customers engage with sales staff if they use the Virtual Store?
How will customers engage with sales staff if they use the Virtual Store?
Customers using the Virtual Store can connect with sales associates via the Chat & Shop function. This allows them to ask questions and place orders smoothly, or use connected local e-commerce websites.
Q.When was the regional livestream event for the Spring 2021 collection held?
When was the regional livestream event for the Spring 2021 collection held?
The first-ever Regional Livestream Event to unveil the Spring 2021 collection took place at 7pm GMT+8 on Thursday, 4th February 2021. It brought together customers from APAC and the Middle East.