Tumi expands travel retail footprint in Asia
In this article (4)
Travel accessories brand Tumi is expanding in Asia with a redesigned presence at major airports across the region.
The stores at South Korea’s Incheon International Airport and Thailand’s Suvarnabhumi Airport opened on earlier this month.
The new 50sqm store at Incheon International Airport in Seoul contains a large-scale architectural facade. The approximately 19-foot-tall exterior, designed by CJ2 and local South Korean company Design Poom, features a T-icon pattern with 3D aluminium panels accented by a logo-inspired lighting effect.
The store at Suvarnabhumi Airport in Bangkok also greets customers with an illuminated exterior and a T-icon design.
Both sites have sleek and modern interiors and offer a wide choice of products tailored to the demands of tourists.
“With more launches coming soon at Soekarno–Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai, which are also among the busiest in the region, travel retail will continue to be a key focus through thoughtfully planned and skilfully executed designs that bring customers into our world and speak to the way they travel today,” said Aris Maroulis, VP of Asia-Pacific and the Middle East at Tumi.
The new store at Soekarno-Hatto International Airport is set to open late this month and will join the airport’s other duty-free shops and restaurants in Terminal 3. The location at Chhatrapati Shivaji Maharaj International Airport will open in mid-June and will have a similar design.
Questions & Answers
Q.What are the specific design features of the new Tumi store at Incheon International Airport?
What are the specific design features of the new Tumi store at Incheon International Airport?
The new store at Incheon International Airport features a 50sqm space with a large-scale architectural facade. This approximately 19-foot-tall exterior, designed by CJ2 and Design Poom, shows a T-icon pattern using 3D aluminium panels, highlighted by a logo-inspired lighting effect.
Q.Which additional Asian airports will see new Tumi store openings in the near future?
Which additional Asian airports will see new Tumi store openings in the near future?
More Tumi store launches are planned for Soekarno, Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai. The Jakarta store is scheduled to open late this month, with the Mumbai location following in mid-June.
Q.What is the rationale behind Tumi's focus on expanding its travel retail presence?
What is the rationale behind Tumi's focus on expanding its travel retail presence?
Tumi's VP of Asia-Pacific and the Middle East, Aris Maroulis, stated that travel retail will remain a key focus. This expansion is driven by thoughtfully planned and skilfully executed designs, aiming to attract customers and resonate with modern travel habits.
Reader pulse
Are Tumi's new airport stores a smart move?
17,315 votes so far