Tudor Watch starts selling in Japan
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Swiss watchmaker Tudor Watch has launched in Japan with a mix of permanent outlets and pop-up stores. The brand started trading on Wednesday in Tokyo and Osaka, and is poised to set up distribution in Nagoya and Sapporo via big-name local retail partners. It is currently riding a wave of popularity in the US and UK, where it has recently relaunched.
Director of Montres Tudor S.A. Eric Pirson said: “The partners that Tudor selected for this launch are among the most high-profile and prestigious watch retailers in the country. They are offering Tudor a strong presence in their most prominent location. With this presence in the Japanese market, alongside our key openings in the US in 2013, the UK in 2014 and the Korean domestic market earlier this year, Tudor is now truly a global brand that is represented in close to 100 countries worldwide.”
The launch is well-timed for Tudor’s Rugby World Cup sponsorship in Japan next year, which will serve to raise the brand’s profile in the burgeoning watch market.
Questions & Answers
Q.Which specific cities in Japan will Tudor Watch be trading in initially?
Which specific cities in Japan will Tudor Watch be trading in initially?
Tudor Watch started trading in Tokyo and Osaka. The brand is also set to establish distribution in Nagoya and Sapporo.
Q.What is the primary reason for the Japan launch being well-timed for Tudor?
What is the primary reason for the Japan launch being well-timed for Tudor?
The launch is well-timed due to Tudor's sponsorship of the Rugby World Cup in Japan next year. This event will help raise the brand's profile.
Q.When did Tudor re-establish its presence in the US and UK markets?
When did Tudor re-establish its presence in the US and UK markets?
Tudor opened in the US in 2013 and relaunched in the UK in 2014. It also recently opened in the Korean domestic market earlier this year.
Q.What types of retail locations will Tudor use for its sales in Japan?
What types of retail locations will Tudor use for its sales in Japan?
Tudor will utilise a combination of permanent outlets and pop-up stores in Japan. They will partner with high-profile local retailers.