Truly Viet restaurant opening in Melbourne
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Vietnamese restaurant chain Truly Viet has arrived in Australia under a franchise model.
The chain, owned by Vietnamese RedSun and operated by a joint venture between RedSun and an Australian partner, has opened its first outlet in Melbourne.
The menu features four popular traditional Vietnamese dishes – fresh spring roll, Pho, Banh Mi (Vietnamese sandwiches), and vermicelli with grilled pork and fresh herbs – which have been tweaked to suit local palates.
RedSun deputy director Le Vu Minh reveals the chain plans to open 450 outlets internationally by 2021.
Apart from Truly Viet, RedSun has already negotiated with partners in Laos to franchise King BBQ restaurants there.
Founded in 2008, RedSun now operates several restaurant brands: King BBQ, King BBQ Buffet, Thai Express, Seoul Garden, Khao Lao, Hotpot Story, Sushi Kei and Capricciosa. It has 140 restaurants throughout Vietnam.
Before RedSun, Wrap & Roll’s parent company Red Wok successfully franchised four Wrap & Roll restaurants in Singapore, and two in China.
It plans to open six more restaurants in Shanghai in the next two years.
Questions & Answers
Q.Who owns and operates the Truly Viet restaurant chain in Australia?
Who owns and operates the Truly Viet restaurant chain in Australia?
The Truly Viet chain is owned by Vietnamese company RedSun. Its operations in Australia are managed through a joint venture, formed between RedSun and an unnamed Australian partner.
Q.What are RedSun's broader expansion plans beyond Truly Viet in Australia?
What are RedSun's broader expansion plans beyond Truly Viet in Australia?
RedSun aims to open 450 outlets internationally by 2021 across its various brands. Also, it has already secured partnerships in Laos to franchise its King BBQ restaurants there.
Q.How many restaurants does RedSun currently operate in Vietnam?
How many restaurants does RedSun currently operate in Vietnam?
RedSun, which was founded in 2008, currently operates a total of 140 restaurants throughout Vietnam. These include various brands like King BBQ, Thai Express, and Hotpot Story.