Triumph Bids Farewell to China: Decades-Long Journey of Lingerie Giant Ends

The international lingerie brand, Triumph, has announced plans to exit Mainland China, one of the world’s largest retail markets, by the end of this year. This decision marks the end of a long-standing presence in the region, spanning over several decades.

Gratitude for Loyal Customers

In a recent statement, Triumph expressed its appreciation towards its Chinese consumers, acknowledging their support over the past three decades. The company expressed gratitude to all customers and members who trusted and supported the Triumph brand over the years.

They further emphasized how fortunate they have been to grow alongside their customers in China. Ever since their initial venture into the Chinese market, Triumph states that it has been a privilege to work closely with their consumers, witnessing the brand’s growth and transformation in the country.

Phased Withdrawal Strategy

The brand has decided to employ a phased approach to its withdrawal, initially focusing on its digital ecosystem. Triumph’s WeChat mini-program, which offers after-sales services, will cease operation as of midnight, December 10.

Other digital platforms that offer after-sales support, including Taobao, Tmall, Tmall Outlet, JD, Pinduoduo, Douyin, and VIPshop, will end their association with Triumph no later than midnight, December 5.

Following the digital shutdown, Triumph’s physical presence will also be phased out. All offline locations are slated for closure by December 31.

The decision was issued by Hainan Youmei Underwear and Yancheng International Women’s Fashion, the entities that manage Triumph’s operations in China.