Trans Retail Indonesia eyes expansion
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Grocery retailer Trans Retail Indonesia plans to open dozens of stores this year in a challenge to the online retail industry.
This year it will open 30 stores under the Transmart Carrefour brand, says corporate communications GM Satria Hamid, without revealing costs.
Trans Retail Indonesia, part of business tycoon Chairul Tanjung’s CT Corp, has decided to go head to head with the burgeoning eCommerce scene, reports The Jakarta Post.
The retailer says it is determined to be more creative by way of promotional activities, intensive marketing and fresh products to lure customers to its stores.
“We will refresh several stores with a new concept,” says Satria, citing a combination of retail and culinary experiences, and play areas for children.
Trans Retail has 94 Carrefour stores nationwide, of which 15 stock the Transmart Carrefour brand. The house brand will be gradually rolled out to the other stores.
Questions & Answers
Q.How many new stores does Trans Retail Indonesia plan to open this year?
How many new stores does Trans Retail Indonesia plan to open this year?
Trans Retail Indonesia plans to open 30 new stores this year. These new stores will operate under the Transmart Carrefour brand, as stated by corporate communications GM Satria Hamid.
Q.What is Trans Retail Indonesia's strategy to compete with online retail?
What is Trans Retail Indonesia's strategy to compete with online retail?
The company plans to be more creative with promotional activities, intensive marketing, and fresh products. They will also refresh existing stores with new concepts, offering retail, culinary experiences, and children's play areas.
Q.Which specific brand will the new stores use?
Which specific brand will the new stores use?
The new stores will open under the Transmart Carrefour brand. This brand is also being gradually rolled out to Trans Retail's other existing Carrefour stores across the country.
Q.How many Carrefour stores does Trans Retail currently operate nationwide?
How many Carrefour stores does Trans Retail currently operate nationwide?
Trans Retail currently operates 94 Carrefour stores across the nation. Of these, 15 already stock the Transmart Carrefour brand, with plans to roll it out to more.