Coaching, CTV for Sim Lim Sq.
In this article (4)
Sim Lim Sq., Singapore’s infamous electronics mall the place overseas vacationers have been ripped off in dodgy cell phone offers, appears to have turned a nook.
The Shoppers Affiliation of Singapore (Case) says it has acquired solely 12 complaints towards the mall’s electronics retailers within the first 4 months of this yr – about one third the quantity it fielded throughout the identical interval final yr.
Final November the mall acquired international information and social media publicity after a Vietnamese vacationer was left in tears after spending his life financial savings to purchase his girlfriend an iPhone – which with an pointless ‘guarantee’ payment he was required to pay ended up costing him 3 times the worth of the identical telephone in Ho Chi Minh Metropolis.
That retailer shut up store and deserted the mall – together with a number of others ‘outed’ by Case and native information media for comparable unconscionable conduct and since then the mall’s administration has labored onerous to enhance its popularity.
On the core of the development is an accreditation program recognising dependable and reliable retailers. To realize accreditation, tenants should attend a subsidised coaching program run by Nanyang Polytechnic’s Singapore Institute of Retail Research. The coaching will give employees expertise in coping with clients in addition to finer factors of shopper legal guidelines.
That follows information of the introduction of CCTV cameras and recording units in entrance of outlets topic to 3 or extra complaints to Case or the Singapore Tourism Board, together with stickers warning would-be clients to be cautious of the shops.
A mall administration spokesman informed The Straits Occasions newspaper: “Our council members instructed this and it received unanimous approval throughout our annual assembly final month.”
Case president Lim Biow Chuan, Central Singapore District mayor Denise Phua and Singapore commerce and business minister Teo Ser Luck met at Sim Lim Sq. on Friday for a walkabout of the centre and discussions with mall administration about progress on cleansing up the centre’s picture.
Questions & Answers
Q.What initiatives has Sim Lim Sq. Implemented to improve its reputation?
What initiatives has Sim Lim Sq. Implemented to improve its reputation?
The mall has introduced an accreditation program for reliable retailers, requiring subsidised training for staff. It has also installed CCTV cameras and recording devices, along with warning stickers, in front of shops with multiple complaints.
Q.How has the number of customer complaints at Sim Lim Sq. Changed recently?
How has the number of customer complaints at Sim Lim Sq. Changed recently?
The Shoppers Association of Singapore (Case) received only 12 complaints against the mall’s electronics retailers in the first four months of this year. This figure is about one third the number of complaints fielded during the same period last year.
Q.Who is involved in the training program for Sim Lim Sq. Retailers?
Who is involved in the training program for Sim Lim Sq. Retailers?
The training program for retailers is run by Nanyang Polytechnic’s Singapore Institute of Retail Studies. It aims to equip staff with skills in customer dealing and knowledge of consumer laws.
Reader pulse
Will Sim Lim's clean-up succeed?
23,573 votes so far