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Haidilao launches new burger chain Fresh Burger in Wuhan

Chinese hotpot giant Haidilao has launched a new burger chain called Fresh Burger in Wuhan last month, marking another attempt to enter the burger industry.

Announced: 2026-08-10
Effective / planned: 2026-07-01
Markets: China
Cities: Wuhan
Sectors: F&B
Sites: 1

Companies involved

Haidilaosubject
Fresh Burgeroperator

Sources

Haidilao Dives into Burger Biz Again, Boosts Sushi Venture Amid Cooling Hotpot Demand2026-08-10

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