Toyota’s new SUV C-HR becomes best-selling model in Japan

Toyota Motor’s newly launched C-HR crossover sports utility vehicle grabbed the top spot in monthly domestic sales in April, becoming the first SUV to top the list in Japan since at least 2007, data from industry bodies showed on Tuesday.

The country’s largest carmaker by volume sold 13,168 units of the C-HR subcompact crossover in the reporting month. The Japan Automobile Dealers Association and the Japan Light Motor Vehicle and Motorcycle Association said the model rolled out last December is the first SUV to become the best-selling model since they began compiling data in 1968 and 2007 respectively.

The C-HR, which uses the same platform as its popular gasoline-electric hybrid car Prius, attracts fuel-cost sensitive customers with its fuel-efficiency. Its hybrid model runs 30.2 kilometres per liter of gasoline, among the best in the segment. Toyota plans to market the model in over 100 countries on the back of growing demand for compact SUVs worldwide.

Honda Motor’s minicar N-Box came in second with 12,265, up 4.9% from the same month last year, ceding the crown to the C-HR after maintaining the No. l position for four consecutive months through March. The Move minicar of Daihatsu Motor  — Toyota’s subsidiary — was third, as sales of the minicar model more than doubled to 12,004 units in the month.

Five minivehicle models with engines no larger than 660 cc made it into the top 10 ranking, according to the two associations, as they continue to entice customers with a relatively low tax levied on them and their fuel-economy.

Daihatsu’s Tanto minivehicle ranked fourth with 11,926 units, up 8.5%, followed by Toyota’s Prius hybrid, the best seller in 2016, with 9,920 units, down 52.2%.