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Automotive

Toyota, Panasonic To Set Up Firm To Connect Cars

By Wei Zhang
1 min read
www.brecorder.comimages201601toyota motor jan 41703d40617ee620d176dc9c329049689fea8f42
www.brecorder.comimages201601toyota motor jan 41703d40617ee620d176dc9c329049689fea8f42
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Japan’s Toyota Motor and Panasonic Corp said they plan to establish a joint company to develop “connected” services to be used in homes and urban development. The tie-up deepens the partnership between the companies, which in January announced a joint venture to build electric-vehicle (EV) batteries, pooling the R&D and manufacturing strengths of one of the world’s largest automakers and battery makers to compete in the fast-growing EV market.

In their latest venture, Toyota and Panasonic said they will set up a new company early next year to focus on technology that could be used to offer personalized services in the home. The pair plan to be 50-50 partners in the new firm and will increase cooperation at their respective housing operations in Japan.

“We will put our respective strengths together to offer new value in everyday life,” Panasonic President Kazuhiro Tsuga said in a joint statement on Thursday.

The move comes at a time when lower-emissions vehicles and ride-sharing services have opened up the auto industry to new competitors, leaving traditional car makers and their suppliers scrambling to find alternate revenue streams.

Toyota has been developing connected cars that can share information on usage – data that could be leveraged for on-demand ride-sharing, insurance, and maintenance.

The automaker has said it will tap into its partner network and its operations which range from building and selling cars, homes and companion robots to expand into new transportation and home energy services.

“If we are able to use this network going forward not only to manufacture and sell vehicles but to also provide new services, our future possibilities will greatly expand,” President Akio Toyota told reporters on Wednesday.

“In addition to cars, I think that having our own housing business and connected business will be a big advantage for us.”

Questions & Answers

Q.

What is the primary focus of the new joint company being set up by Toyota and Panasonic?

A.

The new company will focus on developing connected services for use in homes and urban development. Its technology aims to offer personalised services within the home environment. Toyota and Panasonic will be 50-50 partners in this new venture.

Q.

How will this new venture build on the existing partnership between Toyota and Panasonic?

A.

This venture deepens their partnership, which previously saw them establish a joint venture for electric-vehicle batteries. It expands their cooperation from EV batteries into connected services for homes and urban development, using their respective strengths.

Q.

Why is Toyota expanding into home energy services and connected businesses?

A.

Toyota is seeking alternate revenue streams as the auto industry faces new competitors from lower-emissions vehicles and ride-sharing services. Expanding into home energy and connected businesses through its network is seen as a way to greatly expand future possibilities beyond manufacturing cars.

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Is this a smart move for Toyota and Panasonic?

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