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Toyota expects total sales to rise to record high in 2018

By Sarah Chen
1 min read
2016 Toyota Prius 4
2016 Toyota Prius 4
In this article (5)

Japan’s Toyota Motor expects its total vehicle sales to exceed this year’s record by a percent to hit 10.50 million units in 2018, as strong overseas business helps offset weak demand at home.

For 2017, it expects to sell 10.35 million units worldwide across its Toyota, Lexus, Daihatsu and Hino brands, up 2 percent from a year ago when increased domestic sales helped it post the second-highest sales among global automakers.

Volkswagen AG, the world’s top automaker, has posted group sales of 9.38 million units for the eleven months to November, up 3.9 percent on the year.

Toyota, however, expects a 1 percent slide in global production to 10.40 million units next year, compared with 10.52 million this year, as it adjusts existing inventories.

While Toyota expects overseas sales to boost its global tally, it forecast a 5 percent slide in sales to 1.55 million units at home, where demand has been waning for more than two decades as the population rapidly ages and young people lose interest in car ownership.

Toyota aims to halve the number of car models it sells in Japan by 2025, although it has pledged to maintain sales of at least 1.5 million passenger cars annually in the country.

Questions & Answers

Q.

What is Toyota's projected total vehicle sales target for 2018?

A.

Toyota Motor anticipates its total vehicle sales will reach 10.50 million units in 2018. This forecast represents a one percent increase compared to its expected sales for the current year.

Q.

Which brands contribute to Toyota's worldwide sales figures?

A.

Toyota's worldwide sales figures encompass vehicles sold under its Toyota, Lexus, Daihatsu, and Hino brands. These four brands contribute to its total unit sales globally.

Q.

Why does Toyota expect a decline in sales within its home market?

A.

Toyota expects a five percent slide in sales to 1.55 million units at home due to waning demand. This is attributed to a rapidly ageing population and young people losing interest in car ownership.

Q.

How do Toyota's projected 2018 sales compare to Volkswagen's recent performance?

A.

Toyota expects to sell 10.50 million units in 2018, while Volkswagen AG posted group sales of 9.38 million units for the eleven months to November. This makes Toyota's 2018 projection higher.

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