Tous Les Jours Vietnam rolls out new look
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Bakery cafe Tous Les Jours Vietnam has launched a new brand identity at its Hai Ba Trung outlet in Ho Chi Minh City’s District 1.
Months in preparation, the refreshed store features a cafe-inspired interior and takes its inspiration from the “just baked” concept, reports the Vietnam Economic Times.
Tous Les Jours (every day) is a South Korean bakery franchise owned by CJ Foodville Corporation in the US. CJ Foodville Vietnam CEO Kim Gun Pyo says more new outlets are planned “in the near future”.
He says the company is committed to ethical business practices that strengthen its partnership with local businesses and contribute to the community. He says Tous Les Jours uses Fairtrade-certified coffee beans grown in Vietnam.
With 36 outlets in Vietnam, the company plans to reach 100 by 2020 and double that by 2025.
Tous Les Jours is a French-Asian bakery that serves baked goods and beverages. The brand was launched in the US in 2004 and also has stores in Cambodia, China, Indonesia, Malaysia and the Philippines, with plans to enter Singapore as well.
Questions & Answers
Q.Which specific location was chosen for the first outlet to show the new brand identity?
Which specific location was chosen for the first outlet to show the new brand identity?
The new brand identity was launched at the Hai Ba Trung outlet in Ho Chi Minh City's District 1. This location features a cafe-inspired interior, taking inspiration from a "just baked" concept, according to the Vietnam Economic Times.
Q.What are the company's expansion goals for its presence in Vietnam?
What are the company's expansion goals for its presence in Vietnam?
The company aims to significantly increase its footprint in Vietnam. It plans to have 100 outlets by 2020 and intends to double that number, reaching 200 outlets, by 2025. More new outlets are planned soon.
Q.What is the brand's commitment regarding the sourcing of its coffee beans?
What is the brand's commitment regarding the sourcing of its coffee beans?
Tous Les Jours is committed to using Fairtrade-certified coffee beans in its products. These beans are specifically grown in Vietnam, aligning with the company's stated commitment to ethical business practices and local partnerships.
Q.In which other Southeast Asian countries does Tous Les Jours currently operate, or have plans to enter?
In which other Southeast Asian countries does Tous Les Jours currently operate, or have plans to enter?
Beyond Vietnam, Tous Les Jours currently has stores in Cambodia, China, Indonesia, Malaysia, and the Philippines. The brand also has stated plans to expand its presence by entering Singapore in the future.
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