Tous Les Jours China expands
In this article (5)
Korea’s CJ Foodville has opened its first Tous Les Jours store in the Xinjiang Uyghur Autonomous Region of China.
CJ Foodville now has Tous Les Jours stores in 14 regions of China and more business region-based contracts than any other Korean bakery franchise company in the world’s most populous nation. It says it is committed to opening more than 1000 stores in China by 2020.
The new bakery is located on the first floor of a landmark department store in Xinjiang’s capital city of Ürümqi, and saw more than 1000 customers on its opening day.
CJ Foodville established a master franchise contract with a local restaurant operating company last October.
One of the best-selling baked goods at the store is a Halal sandwich, which accounts for more than 20 per cent of overall sales, reflecting the unique demographic of Xinjiang Uyghur.
The company has 172 overseas stores in seven countries including the US and Vietnam.
Questions & Answers
Q.How many regions in China now have Tous Les Jours stores?
How many regions in China now have Tous Les Jours stores?
CJ Foodville has expanded its Tous Les Jours presence to 14 regions across China. This expansion follows the recent opening of their first store in the Xinjiang Uyghur Autonomous Region, further solidifying their market penetration.
Q.What is CJ Foodville's long-term expansion goal for Tous Les Jours in China?
What is CJ Foodville's long-term expansion goal for Tous Les Jours in China?
CJ Foodville has set an ambitious target to open more than 1000 Tous Les Jours stores in China by 2020. This indicates a significant commitment to expanding its footprint in the world's most populous nation, using its master franchise agreements.
Q.How did the new Xinjiang store perform on its opening day?
How did the new Xinjiang store perform on its opening day?
The new bakery in Ürümqi, Xinjiang, attracted a substantial number of customers on its opening day, with more than 1000 people visiting the store. This strong initial performance suggests a positive reception in the local market.
Q.Which product is particularly popular at the new Xinjiang store, reflecting local demographics?
Which product is particularly popular at the new Xinjiang store, reflecting local demographics?
A Halal sandwich is a best-selling item at the new store in Xinjiang, accounting for over 20% of total sales. This strong performance reflects the unique demographic profile of the Xinjiang Uyghur Autonomous Region.
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