Tourism ministry promotes Wonderful Indonesia in Auckland Festival

1 min readUpdated Jun 4, 2025Mar 21, 20162:04 AM

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The Indonesian tourism ministry joined the Auckland International Cultural Festival to promote Wonderful Indonesia on March 20, I Gde Pitana, deputy tourism minister in charge of the international tourism market development, said here, Sunday.

New Zealand is a potential tourism market that needs to be exploited optimally, according to him.

The ministry will be more serious in exploiting market in New Zealand whose people have a high prosperity level, he stated.

In the international festival, Indonesia would present cultural and art performances, he said.

The Indonesian delegation to the festival is headed by Titik Lestari, head of a sub-department in charge of culinary and music, of the tourism ministry.

The delegation includes members of the Sanggar Gea Asmara art group.

“They will present traditional dances during the Auckland International Cultural Festival, such as Bajidor Kahot dance, Cendrawasih dance, Alusia dance, and Piring dance,” he said.
(T.H016/Uu.F001)

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What this means

The Indonesian tourism ministry's direct engagement at the Auckland Festival indicates a proactive, on-the-ground strategy to attract high-value tourists. This approach, similar to Panpuri's multi-country expansion or Miniso's targeted concept stores, directly confronts competition for tourism dollars. While cost-effective, its long-term success hinges on sustained marketing efforts beyond a single event. Unlike a new product launch such as Odi's direct sales or Tiffany's café, this is an intangible tourism product, demanding consistent cultural presentation and digital follow-up. The risk lies in a lack of continuous local presence to convert initial interest into bookings. Future success depends on reported visitor numbers from New Zealand in the next quarter.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

Who is leading the Indonesian delegation at the Auckland International Cultural Festival?

The Indonesian delegation to the festival is headed by Titik Lestari. She is the head of a sub-department in charge of culinary and music, within the tourism ministry.

Why does the Indonesian tourism ministry view New Zealand as a key market?

New Zealand is considered a potential tourism market that needs optimal exploitation. The ministry notes that New Zealanders have a high level of prosperity.

What specific cultural performances will Indonesia show at the festival?

Indonesia will present traditional dances, including the Bajidor Kahot dance, Cendrawasih dance, Alusia dance, and Piring dance. These performances will be delivered by the Sanggar Gea Asmara art group.

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