Skip to content
Fashion

Tory Burch Asia launches its brand in Indonesia

By Rajiv MenonIndonesia
1 min read
tory burch
tory burch
In this article (5)

With its exclusive retailer Time International, US lifestyle brand Tory Burch Asia has launched its first boutique for Indonesia at Tunjungan Plaza 4 in Surabaya.

Joining a champagne toast for the occasion were Time International president/CEO Irwan Danny Mussry, Tory Burch Asia president Michel Gonzalez and Time International VP Shannon Hartono. More than 150 guests attended an in-shop cocktail party.

 

Combining chinoiserie and Art Deco decor, the boutique has gold accents and amber lighting as a backdrop to the Tory Burch collection including shoes, bags, jewellery and watches. The design of the space was inspired by Burch’s home.

The store launched with an assortment from Tory Burch’s latest collection, including Spring/Summer 2018 shoes, bags, jewellery and watches.

Questions & Answers

Q.

Which retail group is partnering with Tory Burch Asia to launch its brand in Indonesia?

A.

Tory Burch Asia has partnered with Time International, their exclusive retailer, for the launch in Indonesia. Time International's president/CEO, Irwan Danny Mussry, attended the launch event.

Q.

Where is the first Tory Burch boutique in Indonesia located?

A.

The first Tory Burch boutique in Indonesia has opened at Tunjungan Plaza 4 in Surabaya. More than 150 guests attended an in-shop cocktail party for the launch.

Q.

What kind of design features does the new boutique incorporate?

A.

The boutique combines chinoiserie and Art Deco decor, featuring gold accents and amber lighting. The design of the space was inspired by Tory Burch's own home.

Q.

Which collections did the new store launch with?

A.

The store launched with an assortment from Tory Burch’s latest collection. This included items from the Spring/Summer 2018 range, specifically shoes, bags, jewellery, and watches.

Reader pulse

Will Tory Burch thrive in Indonesia?

19,040 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready