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Tony Roma’s Indonesia enters Surabaya

By Sarah ChenIndonesia
1 min read
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Romacorp, US parent of Tony Roma’s, has opened its first restaurant in Surabaya, Indonesia.

The restaurant opened on Kupang Indah St –  locally known as the “restaurant street” – a popular destination for locals and tourists in Indonesia’s second biggest city.

With three Tony Roma’s Indonesia restaurants in Jakarta and one each in Tangerang and Bali,  Surabaya makes it six. The restaurants in Surabaya, Jakarta, and Tangerang are owned by Mas Millennium, and the restaurant in Bali is owned by PT WDI Indonesia.

“Our franchise partner Mas Millennium has been working with us since 1991, operating Tony Roma’s restaurants in four Asian countries, and we’re excited to continue our relationship with them,” said John Brisco, president of international for Roma Systems.

The 6458 sqft restaurant has seating for 212 including a semi-private and private dining room, a full-service bar, and a courtyard for outdoor dining underneath a glass ceiling.

“We are very excited about the opening of our first Tony Roma’s restaurant in Surabaya. Second only to Jakarta in size and importance, and with a population of around 3 million residents, we are confident that this restaurant will perform well,” said Lucy Prananto, president & CEO of Mas Millennium.

“With very few international restaurant chains in Surabaya, Tony Roma’s casual dining concept, offering great tasting, true American cuisine will be a hit among locals and foreign patrons.”

Romacorp now has more than 150 restaurants in more than 30 countries and also operates the newTR Fire Grill concept, a chef-inspired American bistro in Orlando, Florida.

Questions & Answers

Q.

Who owns and operates the new Tony Roma's restaurant in Surabaya?

A.

Mas Millennium owns and operates the new Tony Roma's in Surabaya. They also own the restaurants in Jakarta and Tangerang, and have been a franchise partner with Romacorp since 1991, operating in four Asian countries.

Q.

Why did Romacorp choose Surabaya for their new restaurant location?

A.

Surabaya is Indonesia's second biggest city, considered important after Jakarta, with a population of around 3 million residents. There are also very few international restaurant chains there, making it an opportune market for Tony Roma's.

Q.

How many Tony Roma's restaurants are there now in Indonesia?

A.

Including the new Surabaya location, there are now six Tony Roma's restaurants in Indonesia. Three are in Jakarta, one in Tangerang, one in Bali, and now one in Surabaya.

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