Toms and another global brands for Myntra
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Flipkart-owned Indian online fashion company Myntra has added two international brands to its platform, Toms and Meters/Bonwe.
This makes Myntra home to more than 30 global brands, says its head of international brands business, Gunjan Soni.
US-based Toms is known for its footwear range while Chinese brand Meters/Bonwe focuses on fashion-forward styles for young men and women.
“Our partnership with Myntra will allow us to cater to the dynamic fashion choices of millennials in India who want to dress well with an individual style without the hassles of store shopping,” says Meters/Bonwe spokesperson Jay Zhou.
Toms MD Helen Thompson says Myntra will help the brand start its commercial relationship in India. “We have already been working to produce locally as well as give shoes and restore sight through Toms’ partnerships.”
Online retail, which is being increasingly adopted by Indian shoppers, is expected to account for 3 per cent of total retail sales by 2020, according to a PWC report.
Questions & Answers
Q.Which company owns Myntra?
Which company owns Myntra?
Myntra is owned by Flipkart, an Indian online fashion company. This acquisition positions Myntra under a larger e-commerce umbrella, potentially expanding its reach and resources within the competitive online retail market.
Q.What types of products do the new brands, Toms and Meters/Bonwe, offer?
What types of products do the new brands, Toms and Meters/Bonwe, offer?
Toms is primarily known for its footwear range, while Meters/Bonwe specialises in fashion-forward styles aimed at young men and women. These additions diversify Myntra's product offerings for Indian consumers.
Q.How many international brands does Myntra now feature on its platform?
How many international brands does Myntra now feature on its platform?
With the addition of Toms and Meters/Bonwe, Myntra now hosts more than 30 global brands on its platform. This expands its international portfolio, offering a wider selection to its customer base.
Q.What percentage of total retail sales is online retail expected to account for by 2020?
What percentage of total retail sales is online retail expected to account for by 2020?
According to a PWC report, online retail is expected to comprise 3% of total retail sales by 2020. This indicates the growing significance of e-commerce channels in the Indian market.
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