Tomoro Coffee debuts in China, eyes SE Asian growth

Nov 28, 20231 min read

Indonesia cafe chain Tomoro Coffee has entered the Chinese market, opening in Shanghai’s Qingpu E Link World Industrial Park.

And the retailer says it is now targeting expansion in Southeast Asia.

Tomoro Coffee opened its first store in Indonesia in August last year and has since expanded to 200 stores nationwide.

The Jakarta-based coffee shop is seeking to open 4000 stores in Southeast Asia with 400 new stores in Indonesia next year, World Coffee Portal reported.

In addition, it is exploring opportunities to open about 500 stores each in Vietnam, Malaysia, Thailand, and the Philippines.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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