TommyXGigi Barbie Doll launches

Barbie has launched a doll depicting supermodel Gigi Hadid, the global brand ambassador for Tommy Hilfiger womenswear.

Designed in collaboration with the Tommy Hilfiger lifestyle brand owned by PVH Corp, the special-edition TommyXGigi Barbie is available on Barbie.com and Tommy.com as well as at select retailers. Celebrating the runway event where Tommy Hilfiger introduced Hadid as global brand ambassador, the doll is styled in a navy hoodie, white shorts with red trim and brand logo, and white slip-on sneakers. It matches Hadid’s closing look for an experiential runway event at which the first TommyXGigi capsule collection was introduced.

With a suggested retail price of US$50, the doll comes with a stand and certificate of authenticity.

“Seeing the doll for the first time was surreal,” says Hadid.

The doll joins more than 80 designers and fashion influencers who have been honoured by the brand, owned by US toy company Mattel.