tomas maier and uniqlo collection to Debut in Early Summer 2018
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UNIQLO yesterday announced a new collaboration with the tomas maier brand, famed worldwide for its casual yet designed lifestyle concept. The new tomas maierand uniqlo collectionis for women and men, and it will be available in early summer at selected UNIQLOstores and online. The range infuses the “time off” and “escape” philosophy of the tomas maier brand into LifeWear,which embodies UNIQLO’s enduring commitment to top-quality fabrics, outstanding technology and functionality.
Commenting on the announcement, Tomas Maier said, “The concept of my brand is based on simple, yet sophisticated designs. tomas maieris all about clothes for time off -a way for people to enjoy a much-needed escape from some of the complexities of modern living. I am confident that we wereable to incorporate UNIQLO’s remarkable technologies and expertise successfully into our collaboration line, which I hope can help people to relax and get away from the hustle and bustle of daily life.”
Yuki Katsuta, Group Senior Vice President of Fast Retailing and Head of Global Research and Design at UNIQLO,commented that, “LifeWearembodies our belief that individualitycomes not from clothes, but the people wearing them. That’s why we devote our energies to creating clothes that people will enjoy and value for a long time. UNIQLO and the tomas maier brand share a long-held philosophy of including contemporary touches in casual clothes that are made fromqualityfabricsand are comfortableto wear. Our first resortwear collection marks a newstage in the evolution of LifeWear and adds a splash of summer fun to people’s lifestyles.”
Questions & Answers
Q.What is the core philosophy behind the tomas maier brand that will influence this collection?
What is the core philosophy behind the tomas maier brand that will influence this collection?
The tomas maier brand focuses on a casual yet designed lifestyle concept, incorporating a "time off" and "escape" philosophy. It aims to offer simple, sophisticated designs that help people relax and get away from daily life's complexities.
Q.Where will customers be able to purchase items from this new collaboration?
Where will customers be able to purchase items from this new collaboration?
The new tomas maier and UNIQLO collection will be available for purchase in selected UNIQLO stores. Customers will also have the option to buy items from the range online once it debuts.
Q.How does this collaboration fit with UNIQLO's existing LifeWear concept?
How does this collaboration fit with UNIQLO's existing LifeWear concept?
The collection infuses the tomas maier brand's escape philosophy into LifeWear, which represents UNIQLO’s commitment to top-quality fabrics, technology, and functionality. It marks a new stage for LifeWear by adding a resortwear element.