Tom Tailor China opens online

German fashion retailer Tom Tailor has opened an online store in China, using JD.com’s JD Worldwideplatform.

Tom Tailor describes its first online shop in China as “another important milestone in Tom Tailor China’s expansion, following the opening of the first Tom Tailor retail store in Shanghai last November.

The Tom Tailor online shop features products from across the Tom Tailor, Tom Tailor Denim andTom Tailor Contemporary ranges.

“In order to expand our online presence with the umbrella brand Tom Tailor in China, JD.com, as China’s largest e-tailer, is an excellent partner,” said Erika Kirsten, Tom Tailor’s manager of corporate communications.

“JD.com has a high-value user base. With 155 million active consumers across the country who appreciate its versatile product range and superior customer service, JD.com provides the optimal platform for launching Tom Tailor in the Chinese online market.”

Josh Gartner, JD.com’s senior director of international communications, said apparel is one of the fastest growing categories on the JD.com platform, “because customers know that only JD.com can provide reliable and convenient access to the latest fashions from local and international brands with a 100 per cent guarantee of product quality and authenticity”.

Tom Tailor China currently has one standalone physical retail store in China and 14 shops-in-shops.

Tom Tailor targets people aged up to 40, with a focus on high-quality fabrics. Bonita, one of Germany’s leading fashion brand producers and retailers, has been a part of the Tom Tailor Group since August 2012. Bonita sells menswear and womenswear collections for the over 40 age group.