Tokyu Hands goes to global GIA Awards finale
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Eclectic Japanese department store Tokyu Hands has been named one of the global finalists in this year’s GIA Awards in Chicago.
Tokyu Hands has 75 stores in Japan and three in Singapore, selling items including fashion and interior goods, but with kitchenwares and other household items as its core. Customers range from teens to seniors.
“Japanese consumers are said to have the harshest eye in the world for quality and design,” observed a spokesperson for the GIA (Global Innovation Awards). “Tokyu Hands’ buyers think deeply about what their customer wants before selecting products. The sales staff are highly skilled and very knowledgeable to meet the demands of customers with severe eyes. That’s a big reason for why many people visit the store.”
Another Japanese homewares chain, The Loft, won a GIA Award last year.
Other finalists from Asia in this year’s awards are Cuccina, a small homewares store in China, and Maissone in Singapore which sells offline and online.
Each national GIA winner is invited to the International Home + Housewares Show in Chicago where the global GIA jury, consisting of four experts representing Asia, Europe and the Americas, plus a rotating group of co-sponsoring trade publication editors from around the world, will select up to five GIA Global Honorees, the winners of the Martin M Pegler Award for Excellence in Visual Merchandising and the GIA Digital Commerce Award for Excellence in Online Retailing.
The winners from each region will be honored at a festive awards dinner on Saturday, March 10, during the 2018 International Home + Housewares Show in Chicago.
Questions & Answers
Q.What kind of products does Tokyu Hands primarily sell to its customers?
What kind of products does Tokyu Hands primarily sell to its customers?
Tokyu Hands offers a diverse range of items including fashion and interior goods. However, kitchenwares and various other household items are identified as the core product categories available in their stores.
Q.How many stores does Tokyu Hands currently operate across its different locations?
How many stores does Tokyu Hands currently operate across its different locations?
The department store chain Tokyu Hands operates a total of 78 stores. This includes 75 stores located within Japan and an additional three retail outlets established in Singapore.
Q.What other Asian retailers are finalists in this year's GIA Awards alongside Tokyu Hands?
What other Asian retailers are finalists in this year's GIA Awards alongside Tokyu Hands?
Besides Tokyu Hands, two other Asian retailers are finalists in this year's awards. These are Cuccina, a homewares store from China, and Maissone, a business from Singapore that sells both online and offline.
Q.When and where will the GIA Global Honorees be announced and celebrated?
When and where will the GIA Global Honorees be announced and celebrated?
The winners will be honoured at a festive awards dinner on Saturday, March 10. This event will take place in Chicago during the 2018 International Home + Housewares Show, where the global jury will make their selections.
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