General
Japanese fast-food chain Tokyo Tokyo has launched a new store concept in the Philippines.
The revision overturns the previous casual brand image, presenting a more authentic cultural atmosphere to the chain’s restaurants.
The Tokyo Tokyo Philippine flagship was launched in Trinoma mall, and features influences from Japanese fusuma screens, anime and street-culture dining.
The launch coincided with the introduction of new menu items available only at the Trinoma restaurant.
The brand will renovate all 60 Tokyo Tokyo locations throughout the country.
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