Tokyo Tokyo launches new store concept
In this article (5)
Japanese fast-food chain Tokyo Tokyo has launched a new store concept in the Philippines.
The revision overturns the previous casual brand image, presenting a more authentic cultural atmosphere to the chain’s restaurants.
The Tokyo Tokyo Philippine flagship was launched in Trinoma mall, and features influences from Japanese fusuma screens, anime and street-culture dining.
The launch coincided with the introduction of new menu items available only at the Trinoma restaurant.
The brand will renovate all 60 Tokyo Tokyo locations throughout the country.
View the gallery below for pictures (4 images) :
Questions & Answers
Q.What is the primary objective of Tokyo Tokyo's new store concept?
What is the primary objective of Tokyo Tokyo's new store concept?
The main goal is to shift from its former casual brand image by creating a more authentic cultural atmosphere within its restaurants. This aims to offer customers a more immersive experience.
Q.Where can customers currently experience Tokyo Tokyo's new store concept and new menu items?
Where can customers currently experience Tokyo Tokyo's new store concept and new menu items?
The new store concept, along with exclusive new menu items, is currently available at the Tokyo Tokyo Philippine flagship restaurant. This flagship location was launched in Trinoma mall.
Q.Will this new concept be rolled out to other Tokyo Tokyo locations in the Philippines?
Will this new concept be rolled out to other Tokyo Tokyo locations in the Philippines?
Yes, the brand has plans to renovate all 60 of its existing Tokyo Tokyo locations across the country. This indicates a nationwide adoption of the new store concept.
Q.What specific design elements are incorporated into the new flagship store?
What specific design elements are incorporated into the new flagship store?
The new flagship store features design influences from traditional Japanese fusuma screens, as well as elements inspired by modern anime and street-culture dining. These aspects contribute to its authentic cultural atmosphere.
Reader pulse
Will this new concept drive growth for Tokyo Tokyo?
22,782 votes so far