Tokyo Milk Cheese popup at Hysan Place

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Japanese dessert concept Tokyo Milk Cheese opened a one day popup store at Hysan Place on Saturday (January 16).
Tokyo Milk Cheese uses Hokkaido milk to create sweets which it describes as like “no one has ever made”, using carefully selected milk and high quality cheese, combined with ingredients from not only Japan, but also around the world.

The concept of Tokyo Milk Cheese Factory is the factory filled with creativity and innovation, the company explains. “We combine the new with nostalgic, the unexpected with the flavorful.”
Saturday’s popup will feature the company’s Strawberry Milk Roll, combining fresh strawberries with Hokkaido milk and white chocolate mousse.
Supplies will be flown in from Japan in time for the popup’s opening.
Tokyo Milk Cheese has a regular store at Hysan Place, at Level 1/F.
Questions & Answers
Q.When did the Tokyo Milk Cheese popup store at Hysan Place open?
When did the Tokyo Milk Cheese popup store at Hysan Place open?
The popup store opened on Saturday, January 16th. It was a one-day event featuring special items and took place at Hysan Place, a shopping centre in Hong Kong.
Q.What product was highlighted at the popup store?
What product was highlighted at the popup store?
The popup store featured the company's Strawberry Milk Roll. This dessert combines fresh strawberries with Hokkaido milk and white chocolate mousse, with supplies flown in directly from Japan for the event.
Q.Does Tokyo Milk Cheese have a permanent presence at Hysan Place?
Does Tokyo Milk Cheese have a permanent presence at Hysan Place?
Yes, Tokyo Milk Cheese has a regular, permanent store at Hysan Place. This store is located on Level 1/F, separate from the one-day popup event.
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