Tokopedia deal lets online shoppers pay in store
In this article (5)
Indonesian online platform Tokopedia has signed an agreement with retailer Alfamart allowing online shoppers to pay at their nearest convenience store branch.
Customers do not need a special account to complete a transaction in an Alfamart store.
“The payment will be automatically verified and the order will pass directly to the seller,” says Tokopedia VP Melissa Siska Juminto.
“The partnership will benefit not only customers but also sellers as order processing will be faster and will boost the seller’s reputation.”
Tokopedia has previously partnered with several other retailers such as 7-Eleven and Indomaret, and also launched the Mitra Toppers program that helps merchants access capital loans.
Tokopedia raised US$147 million in April, bringing its total disclosed funding to $247 million, the largest so far in Indonesia.
It now has more than 7.5 million transactions a month, with a 10-20 per cent monthly growth rate. About 69 per cent of users access the company’s site using mobile phones.
Questions & Answers
Q.What is the primary benefit of this partnership for customers?
What is the primary benefit of this partnership for customers?
Customers can now pay for their online Tokopedia purchases at any Alfamart convenience store without needing a special account. This offers an additional, convenient payment option for shoppers.
Q.How will this collaboration impact sellers using the Tokopedia platform?
How will this collaboration impact sellers using the Tokopedia platform?
Sellers will benefit from faster order processing and an improved reputation due to this partnership. The payment verification is automatic, directly moving the order to the seller.
Q.Has Tokopedia formed similar partnerships with other retailers previously?
Has Tokopedia formed similar partnerships with other retailers previously?
Yes, Tokopedia has previously partnered with other retailers in Indonesia. These include 7-Eleven and Indomaret, indicating a strategy of expanding offline payment access.
Q.How much funding has Tokopedia secured in total, according to the article?
How much funding has Tokopedia secured in total, according to the article?
Tokopedia's total disclosed funding has reached US$247 million, following a US$147 million raise in April. This represents the largest funding total so far in Indonesia for the company.
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