Tod’s Hong Kong may close stores

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Tod’s Hong Kong is continuing to suffer from the luxury spending downturn – and may close some stores.
Milan-based luxury goods brand Tod’s says while the Mainland China market “has stabilised” there has been “no improvement in Hong Kong”.
The company was commenting with the release of its 2015 trading figures, reassuring shareholders that despite the Hong Kong woes it remained on track to deliver a 5 per cent rise in revenue this year, despite falling same-store sales since January 1.
Tod’s Hong Kong has 14 stores.
CFO Emilio Macellari said during an analysts call the company had been unable to renegotiate any of its rents in the territory – but had avoided rent increases at two malls. As a result it may close one or two stores.
Globally, it plans to reduce the number of new store openings from 31 last year to between 15 and 20 this year, recognising slowing growth worldwide.
More than 20 per cent of Tod’s global sales are in Greater China – but they shrank 12 per cent last year on a constant currency basis, with Hong Kong and Macau accounting for a majority of the decline.
Sales in Japan and the US are also declining but the brand was holding its own in Europe, especially its home market Italy.
Despite declining sales, the company reported a 5 per cent increase in earnings for 2015. Macellari said the company’s strategy of widening its product range to include handbags and apparel would help restore growth and meet forecasts.
Questions & Answers
Q.How many Tod's stores are currently operating in Hong Kong, and how many are at risk of closure?
How many Tod's stores are currently operating in Hong Kong, and how many are at risk of closure?
Tod's Hong Kong currently operates 14 stores. The company has indicated it may close one or two of these stores, as it has been unable to renegotiate rents in the territory.
Q.What is Tod's financial outlook for the current year, despite the challenges in Hong Kong?
What is Tod's financial outlook for the current year, despite the challenges in Hong Kong?
Despite issues in Hong Kong and falling same-store sales since January 1, Tod's expects a 5 per cent rise in revenue this year. The company reported a 5 per cent increase in earnings for 2015.
Q.What is Tod's strategy to restore growth and meet its financial forecasts?
What is Tod's strategy to restore growth and meet its financial forecasts?
Tod's plans to restore growth by widening its product range to include handbags and apparel. This strategy aims to help the company meet its forecasted targets.
Q.Which global regions are experiencing sales declines for Tod's, and where is the brand performing better?
Which global regions are experiencing sales declines for Tod's, and where is the brand performing better?
Sales are declining in Greater China, particularly Hong Kong and Macau, as well as in Japan and the US. The brand is holding its own in Europe, especially in its home market, Italy.
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