Tissot Japan plans to double outlets
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Tissot Japan plans to almost double its stores to 300 locations over the next few years.
The Swiss watchmaker says its aim is to broaden its brand recognition in one of its most important markets.
Part of the Swatch Group, Tissot has its products in about 170 stores in Japan, and intends to increase that to about 220 locations this year. As well as department stores and watch stores, it is considering sales at boutiques as well.
In July, Tissot opened its first street-level store in Japan, in Osaka. In the medium term, it is considering opening one in Tokyo as well.
Swatch also owns other brands, such as luxury watchmaker Omega.
Questions & Answers
Q.What is Tissot Japan's ultimate target for the number of stores?
What is Tissot Japan's ultimate target for the number of stores?
Tissot Japan aims to almost double its current store count to 300 locations over the next few years. This expansion is part of a strategy to broaden the brand's recognition in Japan.
Q.What kind of new retail locations is Tissot Japan considering for its expansion?
What kind of new retail locations is Tissot Japan considering for its expansion?
Beyond existing department and watch stores, Tissot Japan is considering sales at boutiques. They also recently opened their first street-level store in Osaka and plan another in Tokyo.
Q.How many stores does Tissot Japan plan to have by the end of this year?
How many stores does Tissot Japan plan to have by the end of this year?
Tissot Japan currently has products in about 170 stores and intends to increase this to approximately 220 locations by the end of this year. This is a significant step towards their longer-term goal.
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