Tissot Japan plans to double outlets

Tissot Japan plans to almost double its stores to 300 locations over the next few years.

The Swiss watchmaker says its aim is to broaden its brand recognition in one of its most important markets.

Part of the Swatch Group, Tissot has its products in about 170 stores in Japan, and intends to increase that to about 220 locations this year. As well as department stores and watch stores, it is considering sales at boutiques as well.

In July, Tissot opened its first street-level store in Japan, in Osaka. In the medium term, it is considering opening one in Tokyo as well.

Swatch also owns other brands, such as luxury watchmaker Omega.