Time to Shop For Pink again
In this article (5)
Nearly 30 retailers are sponsoring this year’s Shop For Pink charity event in support of the Hong Kong Cancer Fund next month.
For the annual event, retailers offer pink items to raise money to support women with breast cancer. Exclusive pink offerings this year cover fashion, jewellery, accessories, lifestyle, beauty and dining, with the sponsors including Calvin Klein, Pandora and Pizza Express.
Hong Kong Cancer Fund founder/chief executive Sally Lo says Shop For Pink serves as a reminder for all women to prioritise their health and have regular checks.
She says breast cancer is the most common form of the disease among Hong Kong women, with one in 16 at risk. “With medical advancements, more and more women diagnosed with breast cancer are receiving timely and successful treatment. However, this also means the need for supportive care during recovery is increasing.
Now in its 17th year of advocacy, the fund’s Pink Revolution is bringing together celebrities, medical professionals and breast-cancer survivors to raise awareness of the disease.
Questions & Answers
Q.What is the main purpose of the Shop For Pink charity event?
What is the main purpose of the Shop For Pink charity event?
The annual Shop For Pink event raises money to support women with breast cancer. Retailers offer exclusive pink items across various categories to achieve this aim. It also serves as a reminder for women to prioritise their health.
Q.Which specific types of products are included in this year's pink offerings?
Which specific types of products are included in this year's pink offerings?
This year's exclusive pink offerings cover a wide range of categories. These include fashion, jewellery, accessories, lifestyle products, beauty items, and dining experiences, provided by the sponsoring retailers.
Q.What is the key message Sally Lo, the Hong Kong Cancer Fund founder, wishes to convey?
What is the key message Sally Lo, the Hong Kong Cancer Fund founder, wishes to convey?
Sally Lo emphasises the importance for all women to prioritise their health and undergo regular checks for breast cancer. She also highlights the increasing need for supportive care during recovery due to successful treatments.
Q.What is the Pink Revolution and what does it aim to do?
What is the Pink Revolution and what does it aim to do?
The Pink Revolution is an advocacy initiative, now in its 17th year. It brings together celebrities, medical professionals, and breast-cancer survivors to raise awareness of the disease among the public.
Reader pulse
Is partnering with Shop For Pink a smart commercial move?
16,918 votes so far