Time to Shop For Pink again

Nearly 30 retailers are sponsoring this year’s Shop For Pink charity event in support of the Hong Kong Cancer Fund next month.

For the annual event, retailers offer pink items to raise money to support women with breast cancer. Exclusive pink offerings this year cover fashion, jewellery, accessories, lifestyle, beauty and dining, with the sponsors including Calvin Klein, Pandora and Pizza Express.

Hong Kong Cancer Fund founder/chief executive Sally Lo says Shop For Pink serves as a reminder for all women to prioritise their health and have regular checks.

She says breast cancer is the most common form of the disease among Hong Kong women, with one in 16 at risk. “With medical advancements, more and more women diagnosed with breast cancer are receiving timely and successful treatment. However, this also means the need for supportive care during recovery is increasing.

Now in its 17th year of advocacy, the fund’s Pink Revolution is bringing together celebrities, medical professionals and breast-cancer survivors to raise awareness of the disease.