Tim Ho Wan Set to Double Taiwan Presence by 2030: A Growth Strategy Focused on Convenient Dining

Tim Ho Wan, under the ownership of Jollibee Group, is set to expand its retail footprint in Taiwan by doubling its store count from 16 to 32 by 2030. This growth strategy will be spearheaded by Hoyii Life, Tim Ho Wan’s Taiwan franchise partner, in line with Jollibee Group’s ongoing objectives for international growth via franchising.

Strengthening Presence in Established Markets

Taiwan holds a significant place in Tim Ho Wan’s international market portfolio, having been operational in the region since 2015. The planned expansion is not merely numerical, but also includes the introduction of a fresh store format. This new concept aims to cater to customers who prefer quicker and more accessible dining solutions.

Lee Yeong Sheng, the CEO of Tim Ho Wan, expressed confidence in the brand’s future growth in Taiwan, attributing this optimism to the brand’s strong standing, the proficiency of the Taiwan franchisee, and the long-term potential of the market. He further elaborated, “The novel concept store layout that we are planning to test run in Taiwan is aimed at engaging with an increasingly mobile consumer base and gathering insights that can bolster Tim Ho Wan’s expansion in other markets.”

A Journey from Hong Kong to the World

Jollibee Foods Corporation took complete control of Tim Ho Wan in November 2024, purchasing the remaining 8 per cent stake in Titan Dining LP for SG$20.2 million (US$15.1 million). This acquisition brought the dim sum brand, which originated in Hong Kong in 2009, directly under the umbrella of Jollibee’s portfolio. As of now, Tim Ho Wan operates over 80 restaurants globally, spanning several international markets.