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Tim Cook pushes to get this device shipped against the wishes of Apple engineers

By Rajiv Menon
1 min read
Tim Cook
Tim Cook
In this article (5)
Apple CEO Tim Cook and COO Jeff Williams have been pushing to release the Reality Pro mixed-reality headset this year. However, Apple’s industrial design team feels the product is not ready for prime time. The team wanted to hold off on releasing the Reality Pro until Apple first released its AR spectacles dubbed Apple Glasses. That release has reportedly been pushed back to 2025 or 2026.

Meanwhile, Apple’s operation team wanted the company to release a headset resembling ski goggles with limited capabilities. For example, this device would allow users to make FaceTime calls using virtual avatars, something discussed for the Reality Pro, watch 3D videos, and exercise with interactive workouts. Apple engineers who worked on the mixed reality headset said that they were under “huge pressure to ship” the Reality Pro.

The mixed-reality headset has been under development by Apple for seven years and is supposedly the most complex product Apple has ever made. The product is expected to carry a price tag as high as $3,000 and could be outfitted with as many as 12 cameras and a 4K micro-LED display for each eye. Manipulating the Digital Crown, like the one on the Apple Watch, will take the user from VR (which creates immersive environments for the user) to AR.

The Reality Pro is expected to be powered by a 5nm Apple M2 chipset containing close to 20 billion transistors. Apple will supposedly introduce the Reality Pro at this June’s WWDC developers conference with a release expected later this year. The tech giant is reportedly devising an expensive ad campaign for the headset. Apple is also said to be working on a less-expensive second-generation headset that could be called the Reality One. The price for this headset will be in the range of $799 to $1,599 and will not have all of the capabilities of the pricier Reality Pro.

Questions & Answers

Q.

What is the main disagreement within Apple regarding the Reality Pro headset's release?

A.

Apple CEO Tim Cook and COO Jeff Williams want to release the Reality Pro this year, but the industrial design team feels it is not ready. They preferred waiting for the Apple Glasses to be released first, which has now been pushed back.

Q.

What kind of features were envisioned for a more limited, 'ski goggles' style headset by Apple's operations team?

A.

The operations team suggested a simpler headset for FaceTime calls using virtual avatars, watching 3D videos, and interactive exercise workouts. This device would have had more limited capabilities compared to the Reality Pro.

Q.

When is the Reality Pro expected to be officially unveiled and then released to the public?

A.

Apple is expected to introduce the Reality Pro at this year's WWDC developers conference in June. The company anticipates a full release of the mixed-reality headset later in the current year.

Q.

How will users navigate between virtual and augmented reality environments on the Reality Pro headset?

A.

Users will be able to switch between VR, which creates immersive environments, and AR by manipulating the Digital Crown. This feature is similar to the one found on the Apple Watch.

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