TikTok launches text posts in an attempt to take on X

Despite the social network bleeding users, Twitter’s owner, Elon Musk, took some questionable decisions over the weekend. After rebranding Twitter’s logo to “X” and promising to bring a bunch of new features that no one asked for, Musk’s is now facing another big problem: the stiff competition.

Meta’s attempt to take on Twitter hasn’t been entirely successful, as Threads still needs a lot of features to offer a similar users experience. But another contender to take Twitter’s place has just made its first step toward fulfilling its plans.

TikTok has just announced text posts, a new feature that offers users a Twitter-like experience. This will allow creators to share their stories and other types of content in a different, simpler way. The new feature is available starting today and doesn’t involve too many clicks to make it work.

When you access the Camera page, you can now choose from three options: photo, video, and text. Tapping on the text option will direct users to the text creation page where they can type out the content of their post. It’s not as fast and smooth as tweeting a message but considering that TikTok is a video-first platform, this will have to do for now.

In addition to creating posts, TikTok users can also customize their content by including Sound, tagging a location, enabling comments, and allowing Duets. It will enrich the text posts and make them more dynamic beyond what Twitter offers currently.

For example, TikTok users can add stickers to their text posts, tags and hashtags, as well as background colors and sounds. On top of that, it’s also possible to save drafts and store them with other unpublished posts for later editing or discard them if you’re not content with how they end up.

It’s a neat new feature that will probably not attract many of Twitter’s users, since Musk’s social platform caters to a different type of audience, but you might as well try in out before the ship sinks to have some alternatives to retreat to.