Tiger Street Den opens at Dubai Airport

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Tiger Beer has opened its second Tiger Street Den concept store, at Dubai International Airport.
The first store outside of Singapore, it is located within the Asian Street Kitchen, which offers a variety of Asian-inspired food and drink options.
Tiger Street Den will bring the flavours of Singapore from its classic Tiger Beer lager, to a menu created by Chef Peter Reffell.
In addition to food and brews, the store has been designed as a venue for live music, art and photography, created by talent recruited from the Tiger Roar Collective platform. The first live art will be performed by Singaporean artist group, Tell Your Children.
“Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in Dubai International Airport will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity,” said Venus Teoh, director of International brands for Tiger at Heineken Asia Pacific.
Tiger’s first experiential concept Tiger Street Lab opened at Jewel Changi airport.
The first store outside of Singapore, it is located within the Asian Street Kitchen, which offers a variety of Asian-inspired food and drink options.
Tiger Street Den will bring the flavours of Singapore from its classic Tiger Beer lager, to a menu created by Chef Peter Reffell.
In addition to food and brews, the store has been designed as a venue for live music, art and photography, created by talent recruited from the Tiger Roar Collective platform. The first live art will be performed by Singaporean artist group, Tell Your Children.
“Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in Dubai International Airport will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity,” said Venus Teoh, director of International brands for Tiger at Heineken Asia Pacific.
Tiger’s first experiential concept Tiger Street Lab opened at Jewel Changi airport.
Questions & Answers
Q.Where is the new Tiger Street Den located within Dubai International Airport?
Where is the new Tiger Street Den located within Dubai International Airport?
The new Tiger Street Den is located within the Asian Street Kitchen at Dubai International Airport. This area offers a variety of Asian-inspired food and drink options, complementing the Street Den's own menu and classic Tiger Beer lager.
Q.What kind of artistic and entertainment activities will be featured at the new venue?
What kind of artistic and entertainment activities will be featured at the new venue?
The new venue has been designed to host live music, art, and photography. Talent for these events is recruited from the Tiger Roar Collective platform, with Singaporean artist group Tell Your Children performing the first live art.
Q.Which other Tiger experiential concept has opened in an airport earlier this year?
Which other Tiger experiential concept has opened in an airport earlier this year?
Tiger's first experiential concept, Tiger Street Lab, opened earlier this year at Jewel Changi Airport in Singapore. This was mentioned as a precursor to the new Dubai International Airport location, which is their second global lighthouse.
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