Tiffany & Co. opens Hong Kong airport pop-up
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Tiffany & Co. has opened its Hong Kong international airport pop-up store earlier this month.
Located at Shop 6E188A, Departures East Hall on Level 6 of Terminal 1, the temporary boutique is situated right next to the famous New York jeweller’s standalone airport store.
Inside, the pop-up store is divided by floor-to-ceiling glass panels, to increase openness and light. From a bird’s eye view, the store is designed like a diamond and is mostly white, with graphic embellishments coloured in the house’s signature Tiffany blue.
Moreover, the store hosts special Tiffany’s collections, which will be launched consecutively to maintain interest in the store. First up, is the Wedding Diamond Series, followed by the themes Stylish Accessories, Christmas Season and Valentine’s Day.
The new Tiffany’s pop-up serves as a convenient second shopping avenue for departing travellers leaving Hong Kong, in particular, tourists returning to mainland China.
Hong Kong’s visitor numbers increased 1.9% in April 2017 on the same month last year, according to data from Hong Kong Tourism Board. Mainland Chinese visitor numbers increased 1.8%, while non-mainland visitor numbers lifted 2.2%, said HKTB.
Questions & Answers
Q.Where exactly in Hong Kong International Airport is the new Tiffany & Co. Pop-up store located?
Where exactly in Hong Kong International Airport is the new Tiffany & Co. Pop-up store located?
The pop-up store is situated at Shop 6E188A, Departures East Hall on Level 6 of Terminal 1. It is positioned directly next to Tiffany & Co.’s existing standalone airport store.
Q.What design features has Tiffany & Co. Incorporated into its new pop-up store?
What design features has Tiffany & Co. Incorporated into its new pop-up store?
The store is designed in the shape of a diamond when viewed from above, and is predominantly white. It features floor-to-ceiling glass panels for openness and light, with graphic elements in Tiffany blue.
Q.Which special collections will be featured at the new pop-up store?
Which special collections will be featured at the new pop-up store?
The store will consecutively launch several special collections, beginning with the Wedding Diamond Series. This will be followed by themes such as Stylish Accessories, Christmas Season, and Valentine’s Day.
Q.Which customer group is the new Tiffany & Co. Pop-up store primarily targeting?
Which customer group is the new Tiffany & Co. Pop-up store primarily targeting?
The pop-up serves departing travellers leaving Hong Kong, particularly tourists returning to mainland China. This aligns with recent increases in mainland Chinese visitor numbers.
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