Fashion
Something big was coming and people could see the signs. Some jeepneys were painted with announcements of an unveiling to come, not to mention that eye-catching red hanger stationed right at the grounds of The Terraces.
Sure enough, it was unmistakable that after much anticipation, every shopper’s dream came true as one of the world’s biggest fashion retail brands finally opened in Cebu City, namely H&M in Ayala Center Cebu last Friday, Nov. 27.
H&M, which stands for Hennes & Mauritz AB, is a multinational retail-clothing company founded in Sweden with a business idea to offer fashion and quality at the best price in a sustainable way. Approximately, H&M has 3,900 stores worldwide. This 3,800 square meter store is the 11th store built in the Philippines and is so far the biggest in the country.
The store in Ayala Center Cebu is a full concept store that offers three levels of retail goodness. Everything that the brand has to offer, Cebuanos can now certainly enjoy them. It carries ladieswear which can be found at the first two floors, a home section also located at the second level, and kids’ wear and menswear at the third level.
Apart from expecting the latest trends in fashion, H&M also features its Garment Collecting initiative in this store, where customers can donate their used clothes. In return, they get a discount voucher which one can use on one’s next purchase at the store.
With this opening, it also introduces its holiday collection. Festive and playful, this year’s collection for women is in collaboration with Katy Perry in fun, eclectic and cozy styles. For the men, it’s all about neat, textured tailoring with fun accents and patterned pieces. The little tykes also get to have their moment as H&M offers its fairytale-themed designs.
