Third Decathlon Hong Kong store will be its largest in HK

The third Decathlon Hong Kong store set to open in June will be the French sports retailer’s largest in the territory yet.

Scheduled to open on June 15, the 72,000sqft store will be located at Sheung Tak Plaza in Tseung Kwan O.

What sets apart the new store is that half the space is outside, a 36,000sqft combination of practice spaces where customers can try out sports products and footwear for themselves. Decathlon says the practice area will cover 70 sporting disciplines, including badminton, tennis, basketball, hiking, football, running, yoga and even a ski-testing area.

“At Decathlon, we want to make sure sport is accessible to the many through high-quality products at competitive prices, with the outdoor terrace providing a place for sports users to play and really test our products before they buy,” said Decathlon Hong Kong chief Marc Zielinski.

“We are all aware of the importance of exercise for better mental and physical health but at the same time, we understand sports engagement can be a heavy financial burden to some,” he said.

The new store will feature multiple 50” LED screens promoting Decathlon’s range of more than 13,000 products.

Customer engagement among sports people will be encouraged with advice and training for various codes, including in-store classes.

Decathlon Hong Kong launched in August 2017 with a store in Causeway Bay, adjacent to Ikea, and another in Mong Kok. The company has more than 1500 stores worldwide and plans to make its debut in the US in the coming months.