The We Company Debuts Made by We

1 min readUpdated May 25, 2025Jan 30, 20197:18 AM

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Co-working firm The We Company (previously WeWork) has opened a retail venture and public workspace in New York. The Made by We retail space, cafe and workplace can be used by anyone without the need for a membership, with workstations and meeting rooms available for rent by the minute. The work space features products made by current WeWork member companies available for sale, from apparel to snacks to audiotech gear. It also houses a Bluestone Lane cafe.

While headquartered in New York City, The We Company has WeWork shared office spaces in major cities across Mainland China, Japan and India, as well as in Ho Chi Minh City, Singapore, Jakarta, Kuala Lumpur, Manila, Busan, Seoul and Bangkok.

“Made by We was launched with a vision to connect the We community with the rest of the world, and provide people with the best on-demand workspace, services and products, no membership required”, said company partner Julie Rice.

“Everything we do at The We Company, from the spaces we curate to the service offerings we provide, is intended to create meaningful human connections.”

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What this means

The We Company’s 'Made by We' pilot in New York is a strategic diversification, attempting to monetise its ecosystem beyond co-working memberships. By integrating retail and pay-as-you-go workspace, it directly competes with café-based casual work environments and traditional retail. This pressures existing Asian co-working rivals, such as those in their extensive China, Japan, and India operations, to consider similar hybrid models. Given the success of spaces like Lululemon's Hysan Place in Hong Kong with integrated community elements, this retail-workplace fusion has potential, particularly if adapted to Asian urban density. The primary risk lies in scaling this concept without diluting the core co-working brand or overextending into a highly competitive retail landscape. Watch for any announcement of international expansion or similar pilot sites in their Asian markets.

Wei Zhang · Retail News Asia newsroom

Questions & Answers

What is the primary purpose of the new Made by We location?

Made by We aims to connect the We community with the wider public, offering on-demand workspace, services, and products without needing a membership. It serves as a retail space, cafe, and public workspace.

Which types of products can customers expect to find for sale at Made by We?

The retail space sells various products made by current WeWork member companies. These include items from apparel to snacks and audiotech gear, available for purchase by the public.

Are WeWork's shared office spaces only located in New York City?

No, while The We Company is headquartered in New York City, it also operates WeWork shared office spaces in major cities across Mainland China, Japan, India, and several other Asian cities.

Can individuals use the workspace facilities at Made by We without being a member?

Yes, individuals can use the workstations and meeting rooms at Made by We without needing a membership. These facilities are available for rent by the minute.

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