The Peninsula London Wraps Six Fleet Vehicles in Art Ahead of Frieze

The Peninsula London transformed six fleet vehicles into moving art installations for October. The hotel partnered with Brooklyn artist Eden Kozokaro ahead of the Frieze London art fair.

Custom vinyl wraps now cover two Rolls-Royce Phantom IIs and a Bentley Bentayga. The lineup also includes an electrified Austin Taxi, a BMW i7 and a London Electric Vehicle Company hybrid model.

Custom wraps across six vehicle models

Kozokaro, known professionally as Kozo, designed original scenes depicting British pastoral landscapes beneath an illustrated torn-paper exterior. The visuals simulate peeled pages of Peninsula stationery. Parklands, rivers, wooded hills and country estates show across the green coachwork.

Detailing specialists at Topaz adapted the artwork to each model’s dimensions before applying the bespoke wraps. Preparation took three months. Work began with digital sketches aligned with the contours, doors and reflectors of each vehicle.

“The collection brings past and present into conversation, creating unexpected juxtapositions that allow history and myth to feel alive again,” said Kozokaro.

Extending a signature Hong Kong tradition

Art consultancy Cart Department organized the collaboration between the hotel and the artist. Founder Larry Warsh linked the installation directly to the brand’s long record of bespoke luxury transport.

The Peninsula brand built its identity around distinctive green vehicle fleets, starting at its Hong Kong flagship with record fleet purchases of Rolls-Royce Phantoms. Replicating that visual asset in London ties the newer European property to the operating playbook developed across Asian capitals.

Connecting hospitality fleets with seasonal art traffic

Vehicle fleets serve as prominent mobile advertising for luxury hoteliers during major cultural weeks when high-net-worth visitors arrive in concentration. Wrapping working guest transport turns routine airport runs and city transfers into visible brand statements without disrupting fleet operations.

Operators rely on this mix of brand heritage and contemporary art patronage to capture international travelers during premium event weeks. Competing brands face higher marketing hurdles when attempting to stand out around major auctions and exhibitions in mature European markets.

The rollout schedule for October

All six wrapped vehicles will operate throughout London during the October art season, ferrying hotel guests and appearing outside exhibition venues across the city.