Fashion
Hong Kong-listed Joy City Property has opened its newest Mainland China mall – Joy City Chengdu.
The new 400,000 sqm mall opened its doors on Christmas Eve – five days after the opening of sister mall, Joy City Shanghai.
Joy City Property describes the Chengdu development as China’s “first experiential recreation-cum-shopping park”.
Located in the Wuhou District of Chengdu, Sichuan Province, Chengdu Joy City is also the company’s first Joy City project in the southwestern part of the country. Chengdu Joy City’s main building is comprised of a grade-A office building, shopping centres and themed indoor pedestrian streets.
“Inspired by the scenery of the renowned Jiuzhai Huanglong, the architectural design of Chengdu Joy City incorporates elements of Chengdu’s lifestyle and culture, and showcases Joy City Property’s innovation in creating unique modern shopping spaces,” the company said.
In Joy Street, a round-the-clock themed commercial district of Chengdu Joy City, consumers can enjoy various activities including bars, a mini-theatre, KTV, a video game arena, a studio for creative arts, boutiques, restaurants offering Chengdu cuisine, the largest indoor playground for children in southwestern China and a farm themed adventure park. In addition, there is the Gulu School for original living which consists of 44 creative boutiques in various styles. Serving as a landmark for leisure and social life, the Gulu School fills the gap in the regional market for shopping space.
Zhou Zheng, VP of Cofco and chairman of Joy City Property, said the development marks his company’s “great stride in expansion of the domestic market”.
“This experiential recreation-cum-shopping park is expected to become a landmark for a new style of living and consumption among the locals. Overall, the earlier successful opening of Shanghai Joy City and the grand debut of Chengdu Joy City on Christmas Eve this year mark a milestone in Joy City Property’s development.”
