The Coffee Club opens first store in Vietnam
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The first The Coffee Club Vietnam store has opened, marking the Australian-founded chain’s 10th international market.
Minor International subsidiary Minor Food signed up Vietnam Investment Group (VI Group) as its local partner in The Coffee Club Vietnam last October.
Paul Kenny, CEO of Minor Food said the chain will provide a coffeehouse-style experience with an all-day menu following the Australian format. Together with Western dishes, the Vietnam store’s menu also includes Asian cuisine.
“The Coffee Club offers a distinctive restaurant experience with great selections of food and beverages menus, excellent coffee and a welcoming relaxed atmosphere enriching the contemporary lifestyles of the Vietnamese consumers,” said David Do, VI Group MD.
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown cafe group serving approximately 40 million customers in more than 400 stores.
Questions & Answers
Q.Which company is partnering with Minor Food to operate The Coffee Club in Vietnam?
Which company is partnering with Minor Food to operate The Coffee Club in Vietnam?
Vietnam Investment Group, also known as VI Group, was signed up as the local partner for The Coffee Club Vietnam. This partnership was established in October of last year.
Q.What kind of dining experience can customers expect at The Coffee Club in Vietnam?
What kind of dining experience can customers expect at The Coffee Club in Vietnam?
The store offers a coffeehouse-style experience with an all-day menu, following the Australian format. It will feature both Western and Asian cuisine alongside coffee and beverages in a relaxed atmosphere.
Q.Where did The Coffee Club originally open its first store?
Where did The Coffee Club originally open its first store?
The Coffee Club first opened its doors in Brisbane, Australia, in 1989. It has since grown to become Australia's largest home-grown cafe group.
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