The Children’s Place lands in India
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US retailer The Children’s Place has opened its first store in India.
The brand has entered the market in partnership with Arvind Lifestyle Brands, opening its first store in Bengaluru.
The Children’s Place operates about 1200 stores internationally and Arvind Lifestyle hopes to open up to 40 in India during the next four years, largely located in Delhi, Mumbai, Bengaluru, Hyderabad and Chennai.
Arvind Lifestyle CEO J. Suresh said the children’s clothes and accessories market is dominated by the ‘unorganised” retailers and his company sees a significant opportunity to gain first to market advantage in the category.
“We should hopefully be the leading player in the market,” said Suresh.
Mridumesh Kumar Rai, who heads The Children’s Place business in India added: “We want to be for kids wear what Zara and Mango are for women’s fast fashion in India,” said.
Arvind Lifestyle sells a broad range of franchised lifestyle brands including Gap, Nautica, Ralph Lauren, US Polo and Elle. Earlier this year it announced a partnership with US teen fast fashion brand Aeropostale.
Questions & Answers
Q.Which company is partnering with The Children’s Place to enter the Indian market?
Which company is partnering with The Children’s Place to enter the Indian market?
The Children's Place has partnered with Arvind Lifestyle Brands to establish its presence in India. This partnership led to the opening of their first store in Bengaluru.
Q.How many stores does Arvind Lifestyle Brands plan to open for The Children's Place in India over the next four years?
How many stores does Arvind Lifestyle Brands plan to open for The Children's Place in India over the next four years?
Arvind Lifestyle Brands aims to open up to 40 stores for The Children's Place in India within the next four years. These new stores will mainly be located in major cities.
Q.What market position does Arvind Lifestyle Brands hope to achieve for The Children's Place in India?
What market position does Arvind Lifestyle Brands hope to achieve for The Children's Place in India?
Arvind Lifestyle Brands hopes to become the leading player in the Indian children's clothes and accessories market. They see a significant opportunity due to the current dominance of 'unorganised' retailers.
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