The Children’s Place lands in India

US retailer The Children’s Place has opened its first store in India.

The brand has entered the market in partnership with Arvind Lifestyle Brands, opening its first store in Bengaluru.

The Children’s Place operates about 1200 stores internationally and Arvind Lifestyle hopes to open up to 40 in India during the next four years, largely located in Delhi, Mumbai, Bengaluru, Hyderabad and Chennai.

Arvind Lifestyle CEO J. Suresh said the children’s clothes and accessories market is dominated by the ‘unorganised” retailers and his company sees a significant opportunity to gain first to market advantage in the category.

“We should hopefully be the leading player in the market,” said Suresh.

Mridumesh Kumar Rai, who heads The Children’s Place business in India added: “We want to be for kids wear what Zara and Mango are for women’s fast fashion in India,” said.

Arvind Lifestyle sells a broad range of franchised lifestyle brands including Gap, Nautica, Ralph Lauren, US Polo and Elle. Earlier this year it announced a partnership with US teen fast fashion brand Aeropostale.